It is rare these days to find an organization that don’t need to manage some form of digital content. The problem for most businesses is that this rapidly growing area of IT covers a broad range of IT disciplines and business needs. So for that we have a websites and which has grown organically over time. Much of the content is out-of-date or inaccurate, it’s hard to find things, updating the site is complex, and the appearance is becoming dated. Worse yet, you’ve lost track of all the pages on the site, and by having all the changes made by your skilled webmaster, the updates are piling up in their in-tray. Thankfully, these problems are what a content management system is specifically designed to solve.
A content management system (CMS) is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text. It covers the complete lifecycle of the pages on your site, from providing simple tools to create the content, through to publishing, and finally to archiving. It also provides the ability to manage the structure of the site, the appearance of the published pages, and the navigation provided to the users.
Content Management is more commonly being used to describe one of the most common business needs ... Web Content Management. In this area, Content Management is about allowing an organization to manage the content that they are deploying via the internet.
Organization’s use web Content Management Systems to integrate their web presence with the rest of their operations. They use them to ensure content is up to date, refreshed and relevant. These systems also allow businesses to extract more value from the web channel and gain greater return on web marketing and web communication endeavors.
There are a wide range of business benefits that can be obtained by implementing a CMS, including:
•streamlined authoring process
•faster turnaround time for new pages and changes
•improved site navigation
•increased site flexibility
•support for decentralized authoring
•reduced duplication of information
•greater capacity for growth
•reduced site maintenance costs
Anatomy of a CMS
The functionality of a content management system can be broken down into several main categories:
At the front of a content management system is an easy-to-use authoring environment, designed to work like Word. This provides a non-technical way of creating new pages or updating content, without having to know any HTML. The CMS also allows you to manage the structure of the site. It is this authoring tool that is the key to the success of the CMS. For example, your marketing manager maintains the press release section, while your product manager keeps the catalogue up to date.
Once a page has been created, it is saved into a central repository in the CMS. This stores all the content of the site, along with the other supporting details .This central repository allows a range of useful features to be provided by the CMS:
•Keeping track of all the versions of a page, and who changed what and when.
•Ensuring that each user can only change the section of the site they are responsible for.
•Integration with existing information sources and IT systems.
Most importantly, the CMS provides a range of workflow capabilities, while maintaining strict control over the quality, accuracy and consistency of the information. Workflow rules bring order to the chaos of manual processes
Once the final content is in the repository, it can then be published out to the website. Content management systems boast powerful publishing engines which allow the appearance and page layout of the site to be applied automatically during publishing. These publishing capabilities ensure that the pages are consistent across the entire site, and enable a very high standard of appearance.
This also allows the authors to concentrate on writing the content, by leaving the look of the site entirely to the CMS. The CMS fully automates the publishing of your site
The content management system can also provide a number of features to enhance the quality and effectiveness of the site itself. As an example, the CMS will build the site navigation for you, by reading the structure straight out of the content repository. The CMS can be used to make your site dynamic and interactive, thereby enhancing the site’s impact.